DANISTER DEVELOPMENT develops and distributes control tools for visualizing, monitoring and optimizing monetary brand values and offers independent, transparent, internationally valid, simple calculation software for sustainable increase. This SaaS based EcoSystem is platform based and offers integrative brand portfolio management considering and integrating emotional factors as well as implementation of customer specific parameters based on internationally valid benchmarks. In addition, it identifies DANISTER DEVELOPMENT identifies relevant value levers and hidden reserves and offers effective brand value controlling via ROI in marketing, taking into account standards and norms (IDWS5, DIN/ISO 10668, ÖNorm A).