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For 30 years, BWS Branding has stood for well-founded brand work, effective process optimization and radical innovation in tourism. Thomas Stranig and Vero Neubacher guide and accompany tourism companies on their journey of discovery to their brand essence and bring it into effect through the appropriate strategies. The approach is not a creative one, but an analytical-strategic one, based on a semantically founded and frequently tested sequence of steps, in the course of which clear answers are given to the central corporate questions. The results are strong, authentic, value-based host brands that have a lasting impact externally, but above all internally.