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Entrepreneurs usually focus on monetary values. But are they also aware of the emotional value that forms the actual basis for economic success? myBRAND measures the brand power of a company quantitatively and qualitatively according to the five key indicators of value, top performance, passion, innovative strength and brand design.
myBRAND offers ORIENTATION and finds out how a brand is perceived, where it is strong and in which areas there is still hidden potential. Only with this knowledge is it possible to implement targeted and effective measures. Purchasing decisions are based on emotions. Emotions create loyalty. Loyalty creates lasting value. Brand loyalty and brand loyalty are not calculated decisions. They are based on identification and trust - real emotions. Reason enough to focus on this power and work with it in a targeted manner. How do outsiders, customers, employees, ... perceive the brand? - Which factors have a positive and which have a negative impact on my brand? - What about credibility, authenticity and recognition value? - What makes my brand unique? - Where does the brand stand in a benchmark comparison? - How can I systematically increase brand strength?